Digital disruption of pharma marketing
I'm Piotr Wrzosinski, a multichannel and digital marketing professional.
Over the past few years I have been driving digital healthcare transformation in Pharmaceutical industry inside and out. Starting at the global HQ of F. Hoffmann - La Roche in Switzerland and then in UK and Ireland at Janssen, a pharmaceutical company of Johnson&Johnson. After that I have moved back to Poland and worked at Roche's Global IT Solutions Center building a system for adverse events reporting in Drug Safety team.
Then, I moved to consulting working with Accenture and Boomerang, IQVIA Global Consulting Services, Accenture once again, and finally I am at Publicis Groupe, where I am shaping new marketing production model in EMEA markets of one of the biggest pharmaceutical companies worldwide.
I would love to talk about your next big idea to change pharma marketing. Feel free to write about it now!
My key areas of expertise.
I am digital marketer by heart, but I have learned a lot about pharmaceutical and medtech. I enjoy the most working on omnichannel strategies, CX, digital content planning and production. I do hard IT Project Management (both Agile and Waterfall), Data and Analytics.
Omnichannel Marketing
Since 2004 I have been working on multiple digital and omnichannel marketing campaigns. With both technology and my career progress the scope and complexity grew from local one touchpoint hit-and-run to truly global omnichannel campaigns. I employ advanced segmentation and personalization, AI and data driven customer journeys, effective channels that are less often used (ie. VR, mobile video messaging, remote edetailing, point of care geofencing, video games). Saying that, I still value and support F2F visits, printed materials, journal ads and live events, especially for medical education.
Project Management
I am certified Professional Scrum Master, and have long experience in running Agile, Waterfall and "FRAGILE" projects that mix both worlds. In last two decades I spent at least in IT organizations serving commercial teams, and the rest was dedicated to explain delivery functions what commercial team needs. This allows me to remove most of the pitfalls encountered by project teams.
Content Production
I have been working on marketing content since establishing my own boutique agency in 2004. Since then I was part of "digital factories" success at multiple large organizations in the pharmaceutical industry. I am familiar with MLR processes, existing DAM, CMS, and CLM solutions. Finally, I have hands on experience that allows me to simply take and create, fix or localize asset if a need arises.
AI, Data & Analytics
No marketer should be far from data. Especially an omnichannel marketer such as myself will only thrive with data. Which HCP needs what content? How many visits and how many emails should we send? Does anyone read it? You have the answer already, and I can help you find it. We can also employ AI to learn and improve the results of our campaigns - it is not a black magic or rocket science. It is just what I do.
I have been working with really great people!
Will you be the next?
During my career I have had the privilege of working with many incredible brands and companies, some of which I can mention below (most unfortunately are under NDA).
Below you can see the logos of the companies I have been working for as an employee.
The Clients are not listed as consulting services are confidential. Take my word for it, I have been working for a success of six of top 10 pharma companies. And a few more from top 20.
Let's start today.
Describe your challenges and I will get back to you to schedule a non-obligatory meeting where we will discuss if and how I could help you.
Get in touchCheck the latest articles on disrupting.healthcare
If you are interested in the progress of tech and digital innovation in healthcare, visit disrupting.healthcare.
By combining my own hands-on experience from the top pharmaceutical companies and life sciences consulting with up to date industry news, I offer you my personal view on what is happening. I hope that by reading disrupting.healthcare you will be inspired to join me and try disrupting healthcare. The patients are waiting for it!.